Done while Creative Director at ESPN.

My approach for this Baseball Tonight show rebrand was to add a freshness and vibrancy to traditional sports design sensibilities. Multiple versions were presented, and the chosen logo was perhaps the most traditional - not necessarily the modern twist I would have preferred, but befitting of baseball nonetheless.

BASEBALL TONIGHT REBRAND

Chosen Design
Chosen Design
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Logo Used in Animated Open
Logo Used in Animated Open
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Baseball Tonight Sketches
Baseball Tonight Sketches
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