ESPN AM PACKAGE
Done while Creative Director at ESPN.
This package was a collaboration with my in-house team and an outside agency. Launched in 2017, ESPN AM is ESPN's prime morning show for Latin America. My team started with the logo and branding theme and set elements, while I guided the outside firm to the animated open.
The concept throughout was to depict the sunrise and morning hours visually through the use of long shadows and golden morning tones. This carried through to the open, which focuses on the sports-minded viewer in a home setting, about to start his/her day.