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Logo design, business cards and website for a new home organization company.

The business owner wanted a visual brand that is sophisticated and elegant, and one that aligns with her clientele, whose demo includes many retirees. She had a symbolic idea in mind - a dandelion who brings life to the project, then leaves behind seedlings the client can use to carry the vision forward.

Despite my initial concern that a dandelion would be difficult to capture in a simple logo, the result captured her vision and her goals perfectly.

The black/silver palette isn't the norm in this industry, and that's a plus. Silver Lining's branding is distinctive and simple, as is their new website.

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