UNIQUE SOLUTIONS FOR UNIQUE CLIENTS

Rebrand for California-based restaurant umbrella company WKS. The client wanted something simple but strong; something memorable, but not overshadowing to its many franchises. They also wanted to include a reference to the year they were established, 1987.

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The chosen solution was a basic but bold mark. This logo shed the flare and ornate nature of their previous one for the aspects of strength and stability.

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Also requested for internal purposes were hybrid versions of the new WKS logo with each franchise. 

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We are currently working with WKS on implementing the new branding into things such as business cards, social media and internal decor.